- Genshin Impact is set to partner with Neamedia Icons for an official light.
- Lightbox is themed after the game’s iconic logo and tagline.
- What does this tell us about how widespread Genshin merchandising is?
In their latest commercial collaboration, top action RPG title Genshin Impact is set to partner with Neamedia Icons for a collectible light featuring the game’s logo. And yes, it’s a slow news day. Still, it’s another step in Genshin Impact’s surprisingly large catalog of commercial crossovers, but by far it’s not the biggest.
That honor probably goes to Genshin Impact’s surprisingly long collaboration with phone maker OnePlus. These are usually bundled with a whole host of special collections themed after different characters, with the most recent one being themed after a kayaking character. Although you will be happy to know that the light box comes with a ‘push button switch’. [that] Makes it easy to turn on and off.’
Mild effect
Well, all kidding aside (because we know it’s a bit harsh to rub some minor merchandise in) we’ll note that the Genshin Impact is, naturally, big money when it comes to merchandising. The mobile action RPG was also a big hit when it was released, but the pandemic and captive audiences really took off at the time.
Neamedia Icons is no stranger to collaborating with other games that are either big on mobile, such as PUBG Battlegrounds, but Genshin Impact appears to be their first mobile-centric collaboration. In fact, you can tell a lot about how a franchise is tied to its name by the relatively trivial things it’s named after, and Genshin Impact’s tendrils continue to grow even as successors like Honkai Star-rail eclipse it. Threatening.
You can find Genshin Impact on official lite. Neamedia icons website.
As for what else is happening this week, why not check out our regular features? Here are the top 5 new mobile games you need to try this week! Here are some big releases and a few indie hits for you to try this weekend.