- Hugo Boss’ Planet Hugo Roblox experience is set to see an expansion.
- In celebration of the F1 Miami Grand Prix 2024, players can find new collectibles and more
- A partnership with Formula Apex Racing will also see a new Hugo Boss-themed track.
Hugo Boss, the clothing brand, is set to expand its Roblox experience, Planet Hugo, with a brand new addition in celebration of the F1 Miami Grand Prix 2024. During the event itself, Hugo Boss opened a real-life Hugo Garage with a fashion fusion. And the high-octane world of F1 racing, they now look set to translate it into the virtual world.
Naturally, this expansion is the opportunity to see a digital recreation of the new digital wearable, the Visa Cash App RB Formula 1 car, with which Hugo Boss collaborates, and the partnership with Formula Apex Racing, which is a Experience the popular motorsports experience, including an exclusive Hugo Boss themed track.
Jeans, anyone?
In any case, we have already estimated how successful a brand like Hugo Boss can be in Roblox. But if this latest expansion is any indication, it looks like they’re not shy about expanding Planet Hugo. We are focusing on wearables, collectibles and more, which is sure to bring in plenty of players looking to expand their digital wardrobe.
But at the same time, we question who is it for? After all, we don’t think Roblox’s mostly young audience is a big market for Hugo Boss’ premium fashion lines. Then again, no publicity is bad publicity, and getting your name out there through one of the biggest digital gaming platforms for console, PC and mobile is probably not as strange a choice as we might make it out to be.
In any case, we’ve seen gaming grow considerably after a short hiatus over the past few years. And this is especially true for mobile! Why not take a look at our list of the best mobile games of 2024 (so far) to see which big releases and indie hits caught our eye?