The share of adults getting their information on TikTok has tripled in 2 years


Despite a continuing stream of misinformation on social media, folks nonetheless use it to get their information. And more and more, they get it from TikTok. 

The variety of American adults who frequently get their information from TikTok rose sharply prior to now two years, from 3% in 2020 to 10% in 2022, in line with a newly released survey carried out by the Pew Research Center. The group surveyed greater than 12,000 adults within the U.S. from July 18 to Aug. 21.

According to the outcomes, TikTok’s reputation as a information supply is strongest amongst these aged 18 to 29. In that group, 26% are frequently getting their information from TikTok this yr—up from 18% in 2021 and 9% in 2020. 

But using TikTok for information is rising in different age teams as properly.

Ten p.c of individuals aged 30 to 49 frequently get their information from TikTok this yr, up from 6% final yr and a pair of% in 2020. Among folks over 50, solely 4% frequently get their information there, not a lot modified from final yr’s 3%. 

A 3rd of TikTok’s customers are getting their information from the app, up from 22% who reported doing so in 2020, in line with the survey.

But TikTok’s acquire is one other platform’s loss, and Facebook, Twitter, and Reddit are all seeing declines in common information consumption by their customers.  

The share of customers who say they frequently get their information from Facebook has gone down 10% within the final two years, from 54% in 2020 to 44% in 2022, in line with the survey. Twitter’s decline was smaller, dropping 6% since 2020. Meanwhile, Reddit’s have dropped by 5% over the identical interval. 

However, regardless of the declines, the share of American adults who frequently get their information from these three platforms remains to be bigger in every case than with TikTok. Overall, 53% are utilizing Twitter to get their information, in comparison with 44% for Facebook and 37% for Reddit—all greater than TikTok’s 33%. But with the declines we’re seeing, the query is whether or not, or maybe when, TikTok will surpass these numbers. 

Many eyes shall be on how TikTok and different platforms method subsequent month’s midterm elections. Several of them have introduced efforts to fight misinformation. TikTok stated it will ban paid political content material by influencers and that it had partnered with fact-checking organizations to flag inaccurate data.

Twitter and Meta (Facebook’s mother or father firm) introduced related strikes, with the latter saying it will additionally limit new political ads the week earlier than the elections. Twitter stated it’d implement its “Civic Integrity Policy” by labeling tweets with deceptive data with hyperlinks to credible sources. But it’s unlikely such efforts will rid the platforms of misinformation. 

Either manner, extra Americans shall be following the midterms drama on TikTok than ever earlier than.

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