The documents outline a multi-million dollar recruitment campaign using influencers and call of duty

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    Apparently, the U.S. Army is eagerly looking for creative ways for younger people to join in. The documents obtained by the vice through the Freedom of Information Act describe the multi-million dollar recruitment drive that the army was looking for to organize, with the aimed of a military branch, the aim of promoting a military mandate in which it was planned to target Gen Z with a specific purpose, and to raise the quotients and to build a list of stipulations and stifle the broader calls for duty and also define it as Call of Duty.

    The documents outline plans for work with the CoD content creators like David Stonemountain 64 Steinberg, Kris FaZe Swagg Lamberson, and Alex Zedra, who would be tapped to create original content videos showcasing the wide range of skillsets offered by the Army, and plans for a sponsoring a COD esports event. In spite of that, Activision-Blizzards several scandals made the kibosh more important in these ideas, according to an included email from August 2021.

    Developed in a partnership with the esports team OpTic Chicago which worked before, the military has also earmarked funds to the future of a WWE, Paramount+, IGN, G4, and an esports event for historically Black colleges and universities. All in all, the Army was willing to spend more than three million dollars on these initiatives.

    As we mentioned earlier, the objective of the drive was to get in front of Gen Z Prospects [agnies] 18-24, with a focus on the growth target of black and white people. A spokesperson for the army told Vice that these plans are similar to previous targeted recruitment drives and that the branch was trying to meet the young people where they are and that’s online.

    The US Army isn’t new in the field of recruiting videogames. It had previously used a multiplayer mil-sim game for recruitment purposes until its sunset this past May, tried to field esports teams for various shooters to share the youth of America, and even used War Thunder as a training tool for real tanks in the hope of maintaining combat readiness.

    Source: Deputy via Kotaku.

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