The exodus of content creators from Twitch to YouTube was steady in 2022. In total, there were five names of notes which moved away from Twitch for better deals on YouTube.
But leaving Twitch wasn’t necessarily a nice idea for the streamers that they had hoped for. The big names of which created well-produced videos annoning the move to YouTube didn’t only see their average viewership rise in the band but they were all impressed by these changes, according to Streams Charts.
The fPS-player from the Faze Clan, Swagg, jumped at 16 per cent in his average audience to just more than 100.000 concurrent viewers following his move in early September. All the other countries saw their average viewership falling at least a little.
Photos by Streams Charts.
As of May, Sykkuno moved to YouTube, still continues to increase the level of viewership, with a drop of only 1.5 percent of average viewers to 14 836. Among other things, Myth has been taking the biggest hit to the viewership, dropping 72 percent to 978 average viewers, from more than 2,000 on Twitch.
It’s worth noting that the big reason the creators move from Twitch to YouTube is for the proverbial bag. The reputation of YouTube is high on the website which provides creators with flexible means to play music without tying them to streaming. YouTube is the world’s largest video platform despite its success in the video community. In fact, creators have to create content outside of the normal conditions of livestreaming, like Twitch.
Ludwig, who made a move to YouTube at the end of 2021, is the prime example of what a creator has to do with the freedoms that a YouTube agreement can offer. While he’s not really pumping out livestreaming hours like an xQc or HasanAbi on Twitch, Ludwig has an increase in video output that makes him perhaps more successful than on Twitch.
Whether the moves to YouTube have been good or bad for the creators is still too early. As was the case with those like Ludwig, CouRage, Valkyrae and TimTheTatman, it seemed impossible to move to YouTube with an immediate increase in live viewership. It’s a long-term, global growth.