Krafton Inc. and Tencent Games announced recently they’re launching a new music label called Beat Drop for PUBG Mobile. The two companies launching a label devoted to gaming, but it isn’t an in-game thing as the music they produce will basically be an in-game soundtrack. While we’re sure they love the concept, it brings up a lot of new issues for those who stream the game live on Twitch or YouTube, as well as the likelihood that it’ll also be eligible for DMCA status if played. I also had an audio message from the radio show.
Credit: Krafton Inc.
“Beat Drop will continue to build on adrenaline, and provide music and music-related content to motivate PUBG Mobile’s player base in its fast-paced battlegrounds. The new PUBG Mobile music label is aimed at turning the attention of remarkable artists a lot into reality. To produce industry-defining tracks that have established icons, and providing players with a unique tool to grow their PUBG Mobile experience. Beat Drop is a play with words that delivers powerful sensations of the heart-pumping climax of an EDM song mixed with one of the most climactic moments of the game, the classic “Airdrop”. It’s coming soon after the big, inaugural and award-winning in-game K-pop concert of PUBG Mobile. The game has covered all types of genres, from development partnerships with renowned DJs and viral internet sensations to producing its own original music with POWER 4 based on mobile devices. All this has opened up possibilities for music company PUBG Mobilecan produce the future under its own “Beat Drop” music label.
Vincent Wang, director of PUBG MobilePublishing at Tencent Games said, “Considering the game’s rich history in musical partnerships, creating a label is a natural progression for PUBG Mobile. We hope to inspire the players of PUBG Mobile with an impressive and moving soundtrack to their lives in-game and beyond. PUBG Mobile is dedicated to creative storytelling. And this new PUBG Mobilemusic label gives us an extra medium for our community to create powerful content. We want to share “Beat Drop” with the world.”