Netflix Says Squid Game’s Success Is Owed to Its Binge Model

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Netflix theorizes that its binge-watching mannequin is the explanation Hwang Dong-hyuk’s Squid Game rapidly change into the streamer’s hottest collection.


A brand new shareholder letter from Netflix credited South Korean present Squid Game‘s record-breaking success to the corporate’s streaming mannequin.


The letter from Netflix’s Q3 Earnings Call reads, “It’s hard to imagine, for example, how a Korean title like Squid Game would have become a mega hit globally without the momentum that came from people being able to binge it.” It added, “We believe the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which then means more people watch, join and stay with Netflix.”

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Shortly after its launch, Squid Game grew to become the most well-liked season of streamed tv ever, based on Nielsen streaming information. Netflix estimated that audiences watched 1.65 billion hours of the present inside 28 days of its launch. To today, the season stays on the high of the ranks, regardless of Season 4 of Stranger Things racking up essentially the most minutes of a season seen inside per week.

In phrases of viewership, Season 2 of Squid Game might quickly be giving Season 1 a run for its cash. The present’s writer-director Hwang Dong-hyuk is already laborious at work on the following installment of the present, which he says will characteristic new, extra thrilling video games. “All I’ll say is there are going to be new games, even better games than the first season, that await,” he teased.

Netflix formally introduced the renewal in June 2022. Back in 2021, Dong-hyuk mentioned that he already has a “framework” for the brand new episodes, and Netflix co-CEO and chief content material officer Ted Sarandos hinted that “The Squid Game universe has just begun.”

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The Squid Game franchise will quickly embrace a Netflix-produced actuality competitors present based mostly on the collection. The new spinoff will see 456 contestants competing for a huge $4.56 {dollars} — the most important prize in actuality TV historical past. Some followers are fearful that the competitors will undermine Squid Game‘s anticapitalist message — however Dong-hyuk says to not fear, the spinoff has his tentative seal of approval. “I actually met with the creator yesterday,” he defined, “and they had many questions for me. What I hope is that they will be carrying on my vision and intention as much as possible for the show.”

Squid Game Season 1 is offered to stream on Netflix. Season 2 doesn’t but have a launch date.

Source: Netflix Q3 2022 Earnings Call



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