HBO Max has launched House of the Dragon: DracARys, a brand new Augmented Reality app to advertise the upcoming Game of Thrones prequel sequence House of the Dragon. The launch of DracARys comes on the heels of House of the Dragon’s large Comic-Con 2022 look, which included a brand new trailer for the HBO sequence and the app’s official launch. In DracARys, gamers will get to “hatch” and “raise” their very own digital dragons, with the ensuing improvement of every dragon being completely distinctive to the kind of care every person provides it. To make issues much more enjoyable, gamers will get to talk verbal instructions to the dragons in Valyrian (like true Targaryen), utilizing a “bespoke voice recognition system.” 

Here are full particulars about House of the Dragon: DracARys, by way of WarnerMedia’s press launch:

In anticipation for the premiere of recent HBO Original “House of the Dragon,” debuting August 21, HBO Max has launched House of the Dragon: DracARys, the official augmented actuality app for the sequence.

With the app, followers all over the world will be capable to “hatch” and lift their very own digital dragons at residence. Each dragon shall be distinctive to its person, and because it grows it’s going to develop its personal look and temperament pushed by its keeper’s interactions with it, all primarily based on the lore from George R.R. Martin’s world. Users may also be taught Valyrian phrases from “House of the Dragon” to command their dragon via a bespoke voice recognition system. Dragons will develop to huge measurement, hitting developmental milestones on their solution to full maturity the place they are going to be capable to roam the world for different customers the world over to see and work together with.

The HBO Max digital innovation and advertising groups collaborated with The Mill’s group of artists, technologists, and strategists to develop House of the Dragon: DracARys from scratch utilizing the Unity game engine and powered by Niantic’s Lightship expertise with immersive sound design by London-based studio, Factory.

“With ‘House of the Dragon: DracARys’ we have built the most personalized, responsive, virtual creature to ever live on your phone, brought to life in the latest augmented reality technology,” stated Victor Pineiro, Director, Digital Innovation, HBO Max. “We can’t wait for fans to engage with DracARys and further immerse themselves in the world of Westeros.”

“When the dragons of Westeros appear on the show it’s always a breath-taking, awe-inspiring moment,” stated Kevin Young, Creative Director at The Mill and Lead Creative on ‘House of the Dragon: DracARys. “With DracARys we wanted users to experience those moments of awe and wonder in the context of their everyday lives. Our ambitions are to complement the world of Westeros and the mythology of the show in an enriching way, while pushing the boundaries of what is possible with virtual characters existing in mixed realities,” he provides.

“House of the Dragon: DracARys” was first launched completely on July twentieth at San Diego Comic-Con to attendees of the immersive guided expertise “House of the Dragon: The Dragon’s Den.”

The app is now obtainable to obtain on Apple and Google Play app shops in 19 international locations, together with Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, Hungary, Mexico, Norway, Poland, Portugal, Spain, Sweden, The Netherlands, UK and USA. Additional international locations shall be introduced at a later date.

ABOUT HOUSE OF THE DRAGON
Based on George R.R. Martin’s “Fire & Blood,” the sequence, set 200 years earlier than the occasions of “Game of Thrones,” tells the story of House Targaryen. Executive produced by George R.R. Martin, Ryan Condal and Miguel Sapochnik, the present stars Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Fabien Frankel, Sonoya Mizuno, and Rhys Ifans with extra solid Milly Alcock, Bethany Antonia, Phoebe Campbell, Emily Carey, Harry Collett, Ryan Corr, Tom Glynn-Carney, Jefferson Hall, David Horovitch, Wil Johnson, John Macmillan, Graham McTavish, Ewan Mitchell, Theo Nate, Matthew Needham, Bill Paterson, Phia Saban, Gavin Spokes, Savannah Steyn.



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