Elon Musk announces his newest Twitter verification plan


In the murky depths of a Twitter reply chain, Elon Musk has revealed more details and even a new timeline for his overhauled verification system for the platform.

After previously teasing that the blue checkmarks for verified accounts could change color, Musk confirmed on Friday that organizations would get gold checks shortly and government officials would get gray checks, starting next week.

Responding in a thread to The Crypto King and former US Secretary of Labor Robert Reich, Musk added that all other verified people, “celebrities or not,” would keep the original blue marks. But they will also all authenticate manually. “Painful, but necessary,” he said.

When asked for an explanation, Musk responded: “All verified individual humans will have the same blue check, as the line on what constitutes ‘remarkable’ is too subjective. People can have a small secondary logo that shows they belong to an organization if that organization verifies it.”

According to Musk, this latest change will go into effect on December 2 after being pushed back from its initial deadline of November 29.

It marks a change from the billionaire CEO’s original plan to make blue verification available to anyone willing to pay $8 a month for Twitter Blue, the premium service that lets users edit their tweets and unsend, among other things. . Other features. It appears that those who pay for Twitter Blue will now be manually verified.

Experiments cause chaos

Musk quickly backed away from the blue-brand-for-all system after it led to a wave of imitations.

Eli Lilly and Lockheed Martin fell victim to impostors who created fake verified profiles to tweet company announcements that sent companies’ stock prices plummeting.

In another experiment, Musk’s Twitter tested using an “official” gray mark for certain accounts, which was turned on and off multiple times. To address spoofing, Musk said that all impostor blue checking accounts not clearly labeled “parody” would be permanently suspended.

In addition to the new verification colors, Musk now also plans to reinstate almost all previously suspended accounts, after putting the decision to a Twitter poll: 72% of voters said yes.

Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today’s executives, and how they can best address those challenges. Subscribe here.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.