EasyJet cabin crew recruitment campaign targeting over-45s and ’empty nesters’


British airline easyJet is asking older adults to consider a major career change to help them deal with ongoing staff shortages.

The company said Thursday it was encouraging “empty children” and “anyone looking for a new career challenge later in life” to apply for cabin crew positions.

Those over 45 had a “wealth of life experience” that made them ideal candidates for the job, easyJet said, with many people in this age group having developed transferable skills such as customer service and people management. throughout their working life.

EasyJet said that since 2018 it had seen a 27% increase in the number of cabin crew members over the age of 45, and a 30% increase in those over the age of 60 in the last year.

A survey of 2,000 British adults carried out by the low-cost airline recently found that more than half of those over the age of 45 wanted to start a new career once their children left the family home.

One of easyJet’s new recruits, Neil, 59, said in a press release on Thursday that he had followed his 29-year-old daughter Holly into a career as a cabin crew.

“I decided that I needed a new challenge and I wanted a job that I could enjoy and want to work every day,” he said. “Knowing how much Holly loved the job and with her support, I applied and found myself…training and have loved it ever since.”

Michael Brown, easyJet’s director of cabin services, said in a statement that cabin crew roles were ideal for anyone with a “passion for travel and people.” [who] he wants a job that is different every day.”

Airlines continue to face staff shortages

As travel demand has picked up after the lifting of pandemic-era restrictions, Europe’s aviation industry has struggled to cope with suddenly overwhelming passenger numbers. many airlines reduced their workforce to stay afloat as global COVID regulations devastated the travel sector, and have struggled to recruit staff fast enough to keep up with the growing demand.

EasyJet itself said in 2020 that it would have to cut around 30% of its workforce as the pandemic took its toll and it found itself cutting dozens of flights over the summer this year “due to the current challenging operating environment.”

While staff shortages are being felt across the global aviation sector, UK airlines and airports face additional recruitment hurdles, including a pandemic-induced backlog that is slowing the processing of government background checks, as well as the reduction of the cabin crew. recruiting pool post-Brexit.

During the peak summer season, passengers faced long queues and delays at understaffed UK airports.

After the chaos of the summer, London’s Heathrow airport, the Europe’s busiest airport— imposed a two-month cap on daily passenger departures. Last month, warned the executive director of the airport that it may be necessary to impose another limit on the number of passengers during the peak holiday season in December.

British airlines have come up with creative ways to attract people into the industry, with easyJet and British Airways offering entry bonuses of more than $1,000 earlier this year as they struggled to recruit summer staff.

Meanwhile, Virgin Atlantic has doubled down on its diversity and inclusion policies, offering its staff the freedom to show off their tattoos and wear more gender-inclusive uniforms.

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