The high division of Spanish soccer, La Liga, has entered right into a partnership with EA Sports. 

According to Marca (by way of Eurogamer), the multi-year partnership will price EA $30,505,500 (€30 million) per 12 months. The partnership will give EA Sports the naming and model rights for La Liga, together with the “logos, graphics, fonts and other visual elements.” The deal will embrace La Liga, La Liga 2, La Liga Promises (youth competitors) and eLa Liga (esports).

The partnership deal follows the break up between EA Sports and FIFA which is able to see the long-lasting soccer simulation collection renamed EA Sports FC after its subsequent instalment. One of the explanations EA determined to finish its partnership with FIFA was the restrictions the governing physique positioned on the developer. EA was beforehand restricted from courting new partnerships because of FIFA’s sensitivity surrounding business companions. 

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Javier Tebas, president of La Liga, mirrored on the brand new partnership in a statement released by the league, “EA Sports represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences. We have been strategic partners with EA Sports for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.” 

David Jackson of EA Sports made the same assertion, saying the “visible reach and scale of this partnership is deeply exciting” and the studio would be capable of ship extra experiences to gamers consequently. 

EA not too long ago introduced a partnership with Serie A aspect Juventus that will permit them to entry the branding rights of the Turin-based membership to be used in FIFA 23. It is unknown if this partnership will probably be upheld when FIFA turns into EA Sports FC. 

The partnership between EA Sports and La Liga will start with the 2023/24 season. 

As for the ultimate instalment of the collection, FIFA 23 will probably be launched on September 30 for PC, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, Google Stadia and Nintendo Switch. 



Source

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